Alpha Tauri

AlphaTauri is the fashion-forward Formula 1 team owned by Red Bull, known for combining competitive racing with a sleek, style-driven brand image. Originally competing as Toro Rosso, the team rebranded to AlphaTauri in 2020 to promote Red Bull’s premium clothing label, bringing a unique mix of motorsport performance and high-end fashion to the grid. With a focus on young driving talent and bold design, AlphaTauri has earned a loyal following among fans who value both racing passion and contemporary style. At Pitwalk, we stock a wide range of official AlphaTauri merchandise, from team caps and jackets to casual wear, giving you the chance to support your favourite team while wearing gear that reflects the same sharp, modern aesthetic seen trackside.